Our services
Our approaches to trend tracking and research yield rich, meaningful insights and high quality deliverables. Clients come to The Lantern for many reasons, but with a common challenge: How do we better align business activities with the real lives and needs of customers?
Trend tracking
Useful, practical and actionable trends that are actually hitting the mainstream. Conceived out of frustration with trends agencies focusing on obscure trends at the cutting edge, this product has been created to help brands and companies track the meaningful trends that you can genuinely lean into with your customers.
Quantitative surveys
Focusing on statistics and numbers, we tailor our quantitative research services to ensure you get the insight you need to make well-informed decisions.
Hotel market tracking
Focusing on the state of the UK hotel market, this unique report provides high quality insights into the UK market, key brands, locations and Online Travel Agents. Based on debit and credit card spend data of 5 million British consumers, we are able to give a unique perspective on consumer behaviour.
Customer-centric culture change
Your Insights team are landing research results and sharing them but why isn’t the organisation responding? Perhaps you are in the insights team and frustrated by being unable to get the organisation to respond. We can help.
Project stewardship
If you don’t have a research and insights team right now but know you need to listen to your customers then we’re here to support your needs. We can steward projects to maximise value. This can vary from as simple as advising on approach, crafting survey questions , or managing research agencies with large scale projects.
Observation and ethnography
A powerful qualitative research method, we spend time with consumers in their own environment. We observe how people act and what influences their decisions.
Ready to work together?
Our recommendations.
We are delighted to recommend some great individuals and their small agencies that would work perfectly alongside our services.
Chris Barber, Food Solutions
Chris is a brilliant food and beverage expert. He can help your hospitality business become a sustainable business proposition.
Mike Williams, ChangeWise
Mike provides training, case-studies, coaching, tools and techniques in Lean, Six Sigma and continuous improvement programmes.
Emma Bryden, Sticky Brands
Emma provides brilliant thinking and execution in brand strategy and driving commercial value.
Darroch Bagshaw, Hospitality Data Insights
Darroch provides expert understanding of the British pub, restaurant and hospitality sector with analysis through large and robust volumes of debit and credit card spend data. Darroch can tell you more about your customers and your business than you, or they, know.